1. Inclusion
Anyone, anywhere, basta may internet, included ka! If there’s nothing stopping your customers from visiting your shop – things like location, traffic, etc. – your customers will feel included because it’s all online and in real-time.
2. Limited Time
If you’re shopping in the mall or department store, alam mong maraming stocks at pwede mo namang balikan. But for live selling, limited stocks lang ang meron at mas posibleng maunahan. This creates a FOMO or “fear of missing out” effect, which then leads to a “now or never” mentality.
3. Competition
Connected to the previous point, when an item catches your attention, you go through an instant checklist: why you like it, why you need it, how you would use it. As you imagine owning the product, you already see it as yours. This triggers competitiveness to get it first!
4. Human Touch
Compared to online shopping, there’s a real connection with the seller pag dating sa live selling. You can communicate directly to them real-time as if you’re in one place. This connection builds trust and loyalty.
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